Centric Creative Group
Centric Entertainment, founded in 2018, aimed to create memorable experiences for global audiences, with a portfolio spanning music to multimedia. In 2020, the company shifted focus to in-house brands and client services, rebranding as Centric Creative Group.
My role was to develop a fresh brand standard, updating the identity, typography, and materials to reflect the company’s new direction.
Concepting
Although the project was cut short due to the 2020 Covid Pandemic, I thoroughly enjoyed the creative process and played a lot with form and color. Through multiple rounds of brainstorming and adjustments, we honed in on a cohesive brand identity that aligned with the company's evolving vision.
