Music City Baseball
Founded in 2019, Music City Baseball aims to bring Major League Baseball to Nashville, either through an expansion team or by relocating an existing franchise. Their proposed team, the Nashville Stars, honors the city's Negro Southern League team from the 1950s. Despite challenges, they remain committed to making MLB a reality in Nashville.
My role focused on creating modern, engaging visuals that drew inspiration from Nashville's baseball history, using storytelling to educate and inspire while honoring the city's heritage.
Concepting
Starting from a basic sketch that showcased the essence of the Nashville Stars, our collaboration extended across the entire creative journey. Having an open and collaborative process was essential to refining and delivering a high-caliber brand experience deeply rooted in Music City's rich baseball heritage.
