Myndmylk
In early 2020, Myndmylk was launched as an in-house brand of Centric Creative Group, aiming to explore dreams and foster a community for sharing ideas. The project analyzed dreams and nightmares by examining common symbols and themes, gathering submissions from the audience to create graphic assets.
I created visual assets for the brand’s social media and marketing, designing dream road maps using collage and digital art for blog posts and informative graphics.
Concepting
The development of the Myndmylk brand guide began with designing the logo. As an in-house brand, the creative department had substantial freedom to experiment with color, texture, and shape. I focused on vibrant color palettes and organic shapes to align with the brand's ethereal theme. We frequently crafted nightmarish collages and absurdist illustrations, breaking them down to integrate into social media graphics and other advertising materials.
